Early this morning Wal-Mart shoppers in Hopskinville, Kentucky were able to purchase and make their own boxed wine at home using a new powdered alcohol, “Palcohol” in a “Franzia At Home” powdered wine-making kit.
The Alcohol and Tobacco Tax and Trade Bureau (TTB) approved “Palcohol,” on Monday as an error due to a labeling discrepancy. Although the TTB retracted their decision today for the approval, Palcohol Inc. jumped on its unit’s green light and shipped test products to a Wal-Mart in Hopkinsville, Kentucky in a product partnership with the Franzia boxed wine company.
Beverly Fierstein, a local soccer grandma who bought “Franzia at Home” said, “It was easy, I just poured the powder into an empty bottle of Mountain Dew Code Red and filled it from the tap. The color is the same so no one at my grandbaby’s game this afternoon knew any better. No one except my ex-husband who just stared at me from the other side of the field. He’s always staring at me!”
Edgar Reynolds, a neighborhood priest who also purchased the wine said, “Now I know how Jesus did it.”
Community college student, Margaret James, commented on the wine, “I have a lot of extra saliva so I just poured the powder into my mouth and I was good to go.”